Every year the average kiwi sends around 30 kg of used clothing waste to landfills. We want to change this and find new ways that ensure you continue to look your best while keeping your old clothes out of our landfills. With this in mind, we’re going circular. Our plan is to trial a closed-loop recycling system but we

According to the Sustainability Portal it’s predicted that by 2030 apparel consumption will reach 102 million tons per year. This equates to an additional 500 billion t-shirts sold annually, on top of the fashion crisis that already exists! As consumers, we are responsible for driving this change but it also means we h

More than ever before, consumers want to know where the products they buy come from. Brands are starting to share this information, particularly at the manufacturing level, but what about the raw materials used to make these products in the first place? Labelling standards only require brands to indicate where the prod

Roughly three years have passed since I first had a spark of an idea which would become Little Yellow Bird. We’ve achieved a lot in this time and last week we released an impact report detailing all of the positive things our business has achieved. What wasn’t included though, were the things that didn’t go so well. I

Why I Always Travel With A Smoke Alarm It’s been ingrained in me since early childhood that if you fall off a horse, you get back on. And as my parents would always remind me, you don’t just get back up when you’ve had a nice, gentle fall. You get up every single time, even if that horse threw you pretty damn far. I ha

Wellington is a hub of innovation and creativity, and the people here are just bursting with fresh ideas to make the world better! In a world where we are inundated with fresh tragedies, how great is it to live in a city where so many people care about each other and the world around them.

Wellington's Opportunity Shops host a world of awesome second hand treasures. To discover them, you'll first have to find the Op Shops. LYB is here to help.

Today is a day intended to commemorate the struggle for women’s rights. Originally called International Working Women’s day it was first celebrated in 1909 in remembrance of a 1908 strike of the International Ladies’ Garment Workers’ Union. The 1908 march consisted of approximately 15,000 garment workers who marched th

Little Yellow Bird Founder, Samantha on a recent fabric sourcing trip. One of the most common questions I get asked is, "How do you start a fashion label?" I don't claim to be an expert on this at all, but I've definitely learnt a lot about it over the last two years. Here's a list of my top tips based on things I've l

It's been one year since I first came to India and begun working with our original factory. 12 months later and we are now manufacturing in five different factories throughout India. Last week we landed in New Delhi to begin our supply chain tour which included inspections of our existing factories and visits to two ne

This time last year I had just returned home from my first trip to India, it feels like both a lifetime and an instant ago. I received a photo this week that reminded me why we do what we're doing. On my trip, I spent time working in the factory where we produce most of our business shirts. The factory itself is a soci

The Little Yellow Bird team headed up to Auckland last week to be involved in Festival for the Future, an event that exists to inspire connect and grow ideas with young innovators across New Zealand. We were very privileged to be asked to speak at the event, to an audience of over 900 people (our biggest speaking event