THE LITTLE YELLOW BIRD TEAM
FOUNDER AND CEO
Growing up in Indonesia, Sam was able to observe firsthand the issues facing those in developing countries. She
was struck by the frequent exploitation of those employed to make products for the West. This early exposure to
the abuse of vulnerable people ignited her passion and drive to work for the fair treatment of others.
With a Bachelor’s degree in Commerce and a Masters in International Security, Sam became convinced that
business was the most effective way to support people in developing communities. Her interest was drawn to the
garment industry in particular during her years as a Logistics Officer in the Royal New Zealand Air Force. Wearing a
uniform day in and day out sparked an idea: What if there was a company that produced ethically and sustainably
made workwear, at a reasonable price, and with an efficient timeline from clothing design to product delivery?
And Little Yellow Bird was born.
Sam continues the fight to change the garment industry, campaigning for workers’ rights and funding projects
that aim to break the cycle of poverty prevalent in developing communities.
MARKETING, MEDIA, AND SALES
Pepper is our sales coordinator,
photographer, social media point person,
and website designer. Originally from Maine,
U.S.A., she is passionate about social justice
and creating both sustainable and reliable
opportunities for those who have
Suchi is our eyes and ears on the ground in
India, coordinating production schedules and
ensuring our orders are shipped on time.
Suchi is in constant contact with all of our
factories and conducts regular inspections
and social audits to ensure standards
Richard takes care of all things technical.
He maintains and develops the website
and ordering systems. A Wellington local
Richard enjoys getting involved in community
events and has a particular interest in supporting
youth development programs.